Textbook divided into three main parts covering strategy formulation, implementation, and evaluation. Each part contains multiple case studies from various industries. Text includes 29 case studies from major companies in 2009
Engaging videos explore business topics related to management theory. Exercise quizzes assess student comprehension of concepts. Personal Inventory Assessments promote self-reflection and engagement. Dynamic Study Modules adapt to student performance in real time. Pearson eText provides interactive lecture and example videos
Management is the administration of organizations through business, nonprofit, or government. Organizations typically have three hierarchical levels: senior, middle, and line management. Management functions include planning, organizing, commanding, coordinating, and controlling
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis helps assess business competitiveness and identify improvement areas. It provides a fact-based framework for future business decisions
SWOT evaluates company's competitive position and strategic planning. Framework assesses internal and external factors for current and future potential. Uses data-driven approach to identify strengths, weaknesses, opportunities, and threats
Journal publishes original refereed material on strategic management. Currently published 13 times annually. Focuses on theory and practice improvement for managers and academics