Sales is the process of exchanging products or services for compensation. Modern sales require customer understanding and data-driven insights. Sales professionals now serve as trusted advisors rather than just product pushers
CX encompasses all customer perceptions and feelings from brand interactions. Customer journey spans from awareness to advocacy across multiple touchpoints. Customer service is a subset of CX focusing on specific customer interactions
KAMs take a holistic approach to account management, unlike traditional sales teams. They oversee entire accounts, including multiple brands within single company. KAMs demonstrate account growth to buyers through assortment and pricing strategies
Call center is an office environment handling high volume of phone calls. Inbound centers handle customer inquiries, outbound centers make sales calls. Virtual call centers operate remotely using VoIP and cloud-based software
CRM is a strategic approach to understanding and nurturing customer relationships. CRM systems manage customer interactions and data in one central location. Global CRM industry expected to reach $129 billion by 2028
Combines Dynamics 365 Marketing and Insights for real-time customer experience. Includes AI and natural language capabilities for automated content creation. Provides 360-degree view of customer data including transactional and behavioural insights. Enables real-time marketing and SMS communication through Azure Communication Services