Qualitative research collects non-numerical data to understand concepts and experiences. Opposite of quantitative research, which uses numerical data. Commonly used in humanities and social sciences
Case study is an in-depth investigation of a subject in real-world setting. Combines data from multiple sources for holistic understanding. Can use both qualitative and quantitative methods
Field research collects data outside laboratories, libraries, or workplaces. Methods include interviews, observation, group participation, and document analysis. Can combine qualitative and quantitative research approaches
Content analysis studies documents and communication artifacts systematically. Non-invasive method used to examine communication patterns. Researchers assign labels (codes) to indicate meaningful content
Book covers qualitative, quantitative and mixed methods research approaches. Divided into two parts: proposal development and report writing. Each chapter includes summary, writing exercises and suggested readings
Methodology section convinces readers of research's usefulness and contribution. Research can be qualitative, quantitative, or mixed approach. Approach choice depends on research question and desired results