Marketing is all actions to attract customers and maintain relationships. Marketing success depends on awareness, consideration, and conversion
Cognition refers to mental processes involved in thinking, learning, and understanding. Cognitive psychology investigates mental processes in human thought and behavior. Key cognitive processes include attention, language, learning, memory, and perception
Frequency illusion is noticing specific concepts more frequently after becoming aware. Term "Baader-Meinhof phenomenon" coined by Terry Mullen in 1994. Stanford professor Arnold Zwicky coined "frequency illusion" in 2005
Salience refers to the property of something standing out. Salient events help organisms focus limited resources on pertinent sensory data. Saliency arises from contrasts between items and their neighborhood. Training can influence what is salient, like letters becoming salient
RehaCom is a comprehensive computer-assisted cognitive rehabilitation system. System helps treat attention, concentration, memory and daily living deficits. Available in 27 languages with about 30 modules in English. Can be used from acute injury to complete recovery
Awareness is a perception or knowledge of something, often synonymous with consciousness. Awareness can exist without explicit consciousness, as seen in blindsight. Awareness is a relative concept that can refer to internal states or external events