Methodology section convinces readers of research's usefulness and contribution. Research can be qualitative, quantitative, or mixed approach. Approach choice depends on research question and desired results
Book covers qualitative, quantitative and mixed methods research approaches. Divided into two parts: proposal development and report writing. Each chapter includes summary, writing exercises and suggested readings
Mixed methods designs can be fixed or emergent, with mixed methods arising during research. Design approach should match research problem, purpose, and questions. Researchers must clearly identify reasons for mixing quantitative and qualitative methods
Case study is an in-depth investigation of a subject in real-world setting. Combines data from multiple sources for holistic understanding. Can use both qualitative and quantitative methods
Content analysis studies documents and communication artifacts systematically. Non-invasive method used to examine communication patterns. Researchers assign labels (codes) to indicate meaningful content
Quantitative research focuses on quantifying data collection and analysis. Emphasizes testing theories through deductive approach. Uses mathematical models and statistical analysis. Data is in numerical form like statistics and percentages