Employer brand represents organization's reputation as employment provider. 69% of candidates reject offers from companies with negative employer brand. Employer brand includes culture, values, and all talent acquisition efforts
McDonald's humorously promoted hiring inexperienced staff with mistakes. Bud Light created viral "Chief Meme Officer" recruitment campaign. MailChimp doubled recruitment day attendance with Napoleon Dynamite spoof
EVP is unique benefits offered to employees in return for their skills. Strong EVP can reduce employee turnover by up to 69%. EVP is internal, employer brand is external
eNPS measures employee satisfaction by assessing likelihood of recommending company. Survey asks "How likely are you to recommend working for our company?". Scores range from -100 to 100, with 100 being best possible
EVP is the value company offers to employees in return for their contributions. Gartner identifies five fundamental elements: compensation, work-life balance, stability, location, respect. EVP differs from employer brand, which markets it externally
Universum is a global research and advisory company specializing in employer branding. Headquartered in Stockholm, Sweden. Surveys over 1 million students and professionals annually worldwide