MTY Food Group operates over 70 brands in Canada and internationally. Founded by Stanley Ma in 1979, headquartered in Saint-Laurent, Quebec. Company reached 5,500 locations by 2017. Stanley Ma serves as president and CEO
Companies can enter markets through equity (joint ventures, subsidiaries) or non-equity (exports, licensing) modes. Entry modes differ in risk, control requirements, and investment returns
Franchising is a business strategy where franchisor licenses rights to operate and sell products. Franchisees pay fees and agree to obligations in return for brand and business model. Franchise agreements typically last 5-30 years with minimum 6.7% franchise fees
Founded in 1953 by Harold Butler and Richard Jezak in Lakewood, California. Started as Danny's Donuts, later renamed to Denny's in 1961. First 24-hour restaurant chain, always open except on holidays. Created iconic boomerang-shaped roof design by Armet & Davis
Franchising grants rights to operate using brand and business systems. Franchisees pay initial fee and royalties in exchange for support. Franchisors expand without direct management of new locations
McDonald's and Burger King started in 1955 and 1954 respectively. McDonald's has 36,000 franchises in 120 countries with 1.9 million employees. Burger King's 99.7% of locations are franchised