A niche market is a specialized segment of consumers with distinct needs. Niches can be defined by price, demographics, quality, psychographics, and geography. Almost every market contains niches that require detailed consumer understanding
Google Trends provides aggregated, anonymized search data for Google and YouTube. Tool offers Explore and Trending now main analysis tools. Data shows search interest globally and at city-level geography
TAM represents maximum potential demand for a specific market. SAM indicates the size of TAM that can be reasonably targeted. SOM shows the potential market share that can be achieved. These metrics are crucial for business strategy and growth planning
Customer questionnaires help collect first-hand feedback about service quality. 63% of customers expect companies to anticipate their needs. Questionnaires save time and cost compared to in-person interviews
Brand is company's unique identity shaping consumer perception. Brand includes visual elements, tone, mission, values, and guidelines
Free online survey tool with unlimited access and no credit card required. Offers 50+ templates designed by industry experts. Limited to 500 responses per survey with 8 question types. Includes skip, display, and branch logic features. Trusted by over 18,000 brands and 99 top 100 business schools