Hypnosis can be used for therapy or as a stage trick. Direct suggestions use forceful commands like "You feel your fingers tingling". Indirect suggestions involve storytelling and metaphors to engage unconscious mind
Gratification is the emotional response to fulfilling desires or goals. It arises from social needs like affiliation and mutual recognition. Gratification motivates behavior across all human social systems
Color psychology studies how colors influence human behavior and perceptions. Colors can evoke emotions and affect taste perception. Color preferences vary by age, gender, and culture. Color associations are relatively uniform across gender and race
Disappointment is dissatisfaction following failure of expectations. Unlike regret, focuses on outcome rather than personal choices. Source of psychological stress and affects decision-making. Recovery time varies from minutes to days
Persuasion influences beliefs, attitudes, intentions, motivations, and behaviors. Persuasion is studied in rhetoric, psychology, neuroscience, history, and business. Systematic persuasion uses logic and reason, heuristic persuasion relies on habit and emotion
Intention is a mental state committing oneself to a course of action. Intentions consist of content (action plan) and commitment (attitude). Intentions can be successful (bring about intended action) or unsuccessful