Etsy has over 5 million sellers serving 90 million buyers. Free account creation required to open shop. Setup fee is typically $15 for US sellers. Listing fee is 20¢ per item
Cross-selling is recommending complementary products to customers after main purchase. Increases average order value by 30% on average. Not about forcing products but profitable deals
Average email open rate is only 21.5%. 80% of deals require five or more follow-ups. Polite reminders maintain communication and build relationships
Research and understand recipient's pain points before sending emails. Craft compelling subject lines that address specific problems. Include specific value propositions and proof of success. Keep emails clear, concise, and human-like in tone. Personalize emails to show genuine interest
Sales engineers combine technical expertise with sales skills in industrial markets. They help customers understand and compare technical solutions before purchase. Sales engineers troubleshoot problems after purchase and maximize employer's sales. They develop new applications for products to increase sales
Robert Cialdini's 35-year research and 3-year study program created the book. Explains why people say "yes" and how to apply these understandings. Contains six universal principles for persuasion