Baklava is a registered Turkish dessert with global recognition. Made with 40 layers of thin phyllo dough using special wheat flour. Most popular variety is pistachio baklava, made with walnuts, hazelnuts, sesame. Traditional dessert requiring experience and special raw materials
Dubai influencer Maria Behira's mukbang video in December 2023 sparked global trend. 'Can't Get Knafeh of It' flavor became popular in Korea in 2024. Product became difficult to find in Dubai due to popularity. Scams occurred when Korean visitors tried purchasing Dubai chocolate