Psychology uses both quantitative and qualitative research methods. Quantitative research focuses on numbers, qualitative on descriptions. Both methods are crucial for understanding human behavior
Means perceiving by the eye. Can be used interchangeably with "understand". Similar words include perceive, glimpse, and glance
Verb forms: observed, observeding, observed. Can mean to notice, watch, or make systematic observations. Can express casual remarks or comments. Can indicate adherence to rules, traditions, or holidays
ISS orbits Earth at 400 kilometers, visible as bright white light. Station passes over over 90% of Earth's population. Completes 16 orbits daily at 28,000 km/h. Visible only when reflecting sunlight, best viewed at dawn or dusk
Qualitative research reveals audience behavior and perceptions through non-numerical data. One-on-one interviews provide precise data about people's thoughts and motivations. Focus groups gather feedback from small groups (5-8 participants). Ethnographic research studies individuals in natural environments. Case study research examines single instances or events
Data collection is the process of gathering and analyzing information for research. Primary data is collected directly by researchers, while secondary data comes from existing sources. Qualitative research focuses on non-quantifiable elements like feelings and emotions. Quantitative research uses numbers and mathematical calculations