Packaging is a form of branding that influences product perception. Design should complement the product and create a sense of transparency. Consider all available space and product interactions when designing
Google developed HEART framework in 2010 for measuring user experience. Framework helps companies choose appropriate metrics for product goals. Based on Gould and Lewis' 30+ year UX principles
Experience Management combines design and improvement across customer, employee, product, and brand experiences. Platform enables organizations to design breakthrough experiences and continuously improve them. CustomerXM focuses on understanding and delivering personalized experiences. EmployeeXM drives engagement and productivity through workplace experiences. ProductXM identifies unmet market needs and designs products accordingly
Influencers receive large brand packages and create videos showing product styling. Videos demonstrate items in person with sizing and styling demonstrations. Influencers create outfits for followers to wear brand products
User stories describe product experience from customer's perspective. They follow format: "As a [user type], I want/need to [action]". User stories help understand customer needs at every product journey stage