White represents purity, innocence, cleanliness, and simplicity. It can create spaciousness but can appear cold and sterile. White conveys a sense of austerity and minimalism
Wednesdays at 11 AM PST (8 AM EST) are the optimal posting times. Midday and midweek posts receive the most engagement. Weekends tend to have lower engagement rates
Created by Boston Consulting Group in 1970 by Alan Zakon. Helps corporations analyze business units and allocate resources. Used in brand marketing, product management, and strategic planning
Product differentiation is distinguishing products to make them more attractive to target markets. Edward Chamberlin introduced the concept in 1933. Firms use different resource endowments to create competitive advantages
Target market is a subset of total market for specific products or services. Market segmentation divides total market into segments based on demographics, geography, psychographics, behavior or needs. Target market selection is final step in S-T-P (Segmentation→Targeting→Positioning) process
Snickers is a chocolate bar containing nougat, caramel and peanuts. Mars Inc. produces Snickers with annual global sales exceeding $380 million. Original name was "Marathon" in UK until 1990