JTBD is a business theory that customers "hire" products to solve problems. Theory originated from Outcome-Driven Innovation (ODI) by Tony Ulwick. Clayton Christensen popularized ODI as jobs to be done
Red Bull was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya in Austria. The drink was derived from Thai Krating Daeng, which was popular among Thai workers. The company initially focused on premium pricing and repositioned it as trendy
Commercialization is introducing new products or methods into commerce. Many technologies start in labs but may not be practical for commercial use. Commercialization differs from sales, marketing, or business development
Target market is a subset of total market for specific products or services. Market segmentation divides total market into segments based on demographics, geography, psychographics, behavior or needs. Target market selection is final step in S-T-P (Segmentation→Targeting→Positioning) process
Social media analytics shows performance data across all platforms. Dashboard displays all account data and allows skimmable reports. Platform monitors both paid and organic social media performance
Twitter is Japan's third most popular social media platform. As of 2024, 67.5 million registered users, 45 million active. 70% of users are under age 35. Japanese culture values diverse perspectives and opinions