Localization adjusts content significance to different areas through translation and cultural elements. Translation converts content, localization creates personalized user experiences. Localization includes language, images, measurements, currencies, and layouts
Glocalization combines globalization and localization to adapt global products to local markets. Term coined by Roland Robertson in 1980 in Harvard Business Review. Products become more specific to individual contexts and needs
Manual provides guidelines for collecting and interpreting innovation data internationally. Jointly published by OECD and Eurostat as part of innovation measurement series. Focuses on business sector innovation data collection and reporting
End of Cold War transformed international economic relations. National economies increasingly integrated and market-oriented. Multinational corporations and FDI revolutionized global economy
Economic globalization involves international movement of goods, capital, services and technology. Globalization began with 6500 BCE trade in Syria and Mesopotamia. Containerized shipping in 1956 reduced global trade costs. World War I disrupted globalization with protectionist policies
Capitalism emerged from conflict between aristocracy and serfs in Late Middle Ages. Feudal manors limited market development and stifled technological innovation. Enclosure of common land in 16th century created landless working class