Robert Cialdini's 35-year research and 3-year study program created the book. Explains why people say "yes" and how to apply these understandings. Contains six universal principles for persuasion
Hive mind refers to collective intelligence in groups like bees and ants. Key characteristics include shared knowledge, coordination, and distributed decision-making. Concept combines biology, computer science, psychology, and social science
CBA compares projected costs and benefits to determine project feasibility. Originated from Dupuit and Marshall in 1930s. Helps businesses evaluate project viability before taking action
Normal committees focus on solving problems with one cabinet. Joint committees involve two opposing sides tackling same topic. Historical committees analyze past events for alternative solutions. Futuristic committees predict future events and solutions
Business ethics ensures responsible workplace behavior with stakeholders. Ethics is tied to legal procedures and policies that can be breached. Five sources of ethical standards: Utilitarian, Rights, Fairness, Common Good, Virtue
Consensus is reaching broad acceptance through group collaboration. Term comes from Latin "consensusire" meaning "feel together". Originated from 1960s civil rights and peace movements. Popularized by Movement for a New Society (MNS)