Project management tool identifying stakeholders and their project impacts. Essential for understanding stakeholder needs and communication requirements. Conducted at project start to identify key stakeholders and their requirements
Brand awareness refers to consumers' recognition of a product by name. Higher brand awareness leads to increased consumer attention and sales. Strong brand awareness creates trust and credibility for customers
Branding creates emotional connection with customers rather than just selling. Start by defining company mission and unique selling points. Choose brand attitude: adventure, smartness, reliability, or nostalgia
Tone of voice refers to how a brand communicates with its audience. It includes word choice, volume, pitch, and speed of message delivery. Brand voice represents unique perspective, while tone of voice communicates style
Consider agency expertise and client portfolio when choosing a digital marketing agency. Full-service agencies offer comprehensive marketing solutions. Specialised agencies focus on specific services like SEO or branding
Friendly reminder emails are polite and courteous business communication tools. Reminders should maintain good relationships without being pushy. Finding appropriate reminder proportions can be challenging