Focus group is a qualitative research method with small, moderated groups. Used for exploring thoughts, beliefs, and feelings in real-time. Provides more nuanced feedback than individual interviews
Arthur Aron and Elaine Spaulding fell in love at Berkeley 50 years ago. Aron conducted research to create instant intimacy between strangers. He developed 36 questions to build lasting connections
Small talk is informal conversations between strangers. It helps build rapport and relationships. Avoiding small talk can worsen social anxiety
Named after Socrates, who questioned wise men about his knowledge. Method helps clarify beliefs and expose contradictions in thinking. Encourages intellectual humility and active thinking
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Open-ended questions starting with "what" or "how" encourage detailed responses. Avoid using "why" questions as they sound judgmental. Kennedy-Moore suggests asking about dreams, fears, and favorite interests