Milk consumption declined 20% in the 1990s, reaching less than one cup per person daily. Government created marketing groups to address milk's declining popularity. Farmers were taxed to fund advertising through agricultural commodity checkoff programs
saveur.com
{"5jnd0":{"state":{"logoProps":{"url":"https://yandex.com.tr"},"formProps":{"action":"https://yandex.com.tr/search","searchLabel":"Bul"},"services":{"activeItemId":"summary","items":[{"url":"https://yandex.com.tr/gundem/","title":"Gündem","id":"agenda"},{"url":"https://yandex.com.tr/shopping/","title":"Alışveriş","id":"shopping"},{"url":"https://yandex.com.tr/finance/","title":"Finans","id":"finance"},{"url":"https://yandex.com.tr/yacevap/","title":"YaCevap","id":"answers"},{"url":"https://yandex.com.tr/yaozet/","title":"YaÖzet","id":"summary"},{"url":"https://yandex.com.tr/travel/","title":"Seyahat","id":"travel"},{"url":"https://yandex.com.tr/video/search?text=popüler+videolar","title":"Video","id":"video"},{"url":"https://yandex.com.tr/gorsel/","title":"Görsel","id":"images"}]},"userProps":{"loggedIn":false,"ariaLabel":"Menü","plus":false,"birthdayHat":false,"child":false,"dialogProps":{"host":"yandex.com.tr","lang":"tr","project":"summary","queryParams":{"exp_flags":"skin","preset":"oceania","utm_source":"portal-summary"},"retpath":"https%3A%2F%2Fyandex.com.tr%2Fyaozet%2Ft%2Fsut-tuketimi%3Fncrnd%3D62901","tld":"com.tr","platform":"desktop"},"className":"PortalHeader-User"},"suggestProps":{"selectors":{"form":".HeaderForm","input":".HeaderForm-Input","submit":".HeaderForm-Submit","clear":".HeaderForm-Clear","layout":".HeaderForm-InputWrapper"},"suggestUrl":"https://yandex.com.tr/suggest/suggest-ya.cgi?show_experiment=222&show_experiment=224","deleteUrl":"https://yandex.com.tr/suggest-delete-text?srv=web&text_to_delete=","suggestPlaceholder":"Yapay zeka ile bul","platform":"desktop","hideKeyboardOnScroll":false,"additionalFormClasses":["mini-suggest_theme_tile","mini-suggest_overlay_tile","mini-suggest_expanding_yes","mini-suggest_prevent-empty_yes","mini-suggest_type-icon_yes","mini-suggest_personal_yes","mini-suggest_type-icon_yes","mini-suggest_rich_yes","mini-suggest_overlay_dark","mini-suggest_large_yes","mini-suggest_copy-fact_yes","mini-suggest_clipboard_yes","mini-suggest_turboapp_yes","mini-suggest_expanding_yes","mini-suggest_affix_yes","mini-suggest_carousel_yes","mini-suggest_traffic_yes","mini-suggest_re-request_yes","mini-suggest_source_yes","mini-suggest_favicon_yes","mini-suggest_more","mini-suggest_long-fact_yes","mini-suggest_hide-keyboard_yes","mini-suggest_clear-on-submit_yes","mini-suggest_focus-on-change_yes","mini-suggest_short-fact_yes","mini-suggest_app_yes","mini-suggest_grouping_yes","mini-suggest_entity-suggest_yes","mini-suggest_redesigned-navs_yes","mini-suggest_title-multiline_yes","mini-suggest_type-icon-wrapped_yes","mini-suggest_fulltext-highlight_yes","mini-suggest_fulltext-insert_yes","mini-suggest_lines_multi"],"counter":{"service":"summary_com_tr_desktop","url":"//yandex.ru/clck/jclck","timeout":300,"params":{"dtype":"stred","pid":"0","cid":"2873"}},"noSubmit":false,"formAction":"https://yandex.com.tr/search","tld":"com.tr","suggestParams":{"srv":"serp_com_tr_desktop","wiz":"TrWth","yu":"4079304471763855831","lr":20815,"uil":"tr","fact":1,"v":4,"use_verified":1,"safeclick":1,"skip_clickdaemon_host":1,"rich_nav":1,"verified_nav":1,"rich_phone":1,"use_favicon":1,"nav_favicon":1,"mt_wizard":1,"history":1,"nav_text":1,"maybe_ads":1,"icon":1,"hl":1,"n":10,"portal":1,"platform":"desktop","mob":0,"extend_fw":1,"suggest_entity_desktop":"1","entity_enrichment":"1","entity_max_count":"5"},"disableWebSuggest":false},"context":{"query":"","reqid":"1763855852379089-18043845615315978928-balancer-l7leveler-kubr-yp-vla-34-BAL","lr":"20815","aliceDeeplink":"{\"text\":\"\"}"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"5jndw01-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"header_tr"}}}}},"type":"summary","subtype":"header_tr"},"5jnd1":{"state":{"links":[{"id":"0","title":"Ana Sayfa","url":"/yaozet/","target":"_self"},{"id":"1","title":"Talimatlar","url":"/yaozet/how_to","target":"_self"},{"id":"2","title":"Eğitim","url":"/yaozet/education","target":"_self"},{"id":"3","title":"Tıp","url":"/yaozet/medicine","target":"_self"},{"id":"4","title":"Yasalar","url":"/yaozet/law","target":"_self"},{"id":"5","title":"Finans","url":"/yaozet/finance","target":"_self"},{"id":"6","title":"Oyunlar","url":"/yaozet/games","target":"_self"},{"id":"7","title":"Ürünler","url":"/yaozet/ecom","target":"_self"},{"id":"8","title":"Seyahat","url":"/yaozet/travel","target":"_self"},{"id":"9","title":"Servisler","url":"/yaozet/services","target":"_self"},{"id":"10","title":"Sinema","url":"/yaozet/cinema","target":"_self"},{"id":"11","title":"Programlama","url":"/yaozet/programming","target":"_self"},{"id":"12","title":"Otomobil","url":"/yaozet/auto","target":"_self"},{"id":"13","title":"Yemek","url":"/yaozet/food","target":"_self"},{"id":"14","title":"Bilim","url":"/yaozet/science","target":"_self"},{"id":"15","title":"Spor","url":"/yaozet/sports","target":"_self"},{"id":"16","title":"Edebiyat","url":"/yaozet/literature","target":"_self"},{"id":"17","title":"Emlak","url":"/yaozet/real_estate","target":"_self"},{"id":"18","title":"Diğer","url":"/yaozet/other","target":"_self"}],"title":"Kategoriler","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"5jndw02-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"header_categories"}}}}},"type":"summary","subtype":"header_categories"},"5jnd2":{"state":{"pageUrl":"https://yandex.com.tr/yaozet/t/sut-tuketimi","form":{"name":"yaozet","action":"/yaozet/create","validatePath":"/yaozet/create/json"},"header":{"title":"Süt Tüketimi","subtitle":"Özetteki ilgi çekici içerikler","homeUrl":"/yaozet/","hasShare":false,"canUseNativeShare":false,"extralinksItems":[{"variant":"reportFeedback","reportFeedback":{"feature":"YaOzet","title":"Bu yanıtta yanlış olan nedir?","checkBoxLabels":[{"value":"Uygunsuz veya aşağılayıcı yanıt"},{"value":"Bilgi az"},{"value":"Bilgi güncel değil"},{"value":"Görüntüleme hataları"},{"value":"Diğer"}]}}]},"isIndex":false,"langFilter":{"selectedLang":"en","langOptions":[{"id":"all","href":"/yaozet/t/sut-tuketimi"},{"id":"tr","href":"/yaozet/t/sut-tuketimi?lang-filter=tr"},{"id":"en","href":"/yaozet/t/sut-tuketimi?lang-filter=en"}]},"feed":{"feedPath":"/yaozet/t/sut-tuketimi/json","paramsNext":{"last_text_sharing_id":"lodphCuz","last_text_score":"0","last_video_sharing_id":"","last_video_score":"0","lang-filter":"en"},"items":[{"title":"The Failed Milk Advertising Campaign","text":"Milk consumption declined 20% in the 1990s, reaching less than one cup per person daily. Government created marketing groups to address milk's declining popularity. Farmers were taxed to fund advertising through agricultural commodity checkoff programs","detailed":{"text":"Milk consumption declined 20% in the 1990s, reaching less than one cup per person daily. Government created marketing groups to address milk's declining popularity. Farmers were taxed to fund advertising through agricultural commodity checkoff programs","chapters":[{"id":0,"theses":[{"id":0,"link":null,"text":"Milk consumption declined 20% in the 1990s, reaching less than one cup per person daily"},{"id":1,"link":null,"text":"Government created marketing groups to address milk's declining popularity"},{"id":2,"link":null,"text":"Farmers were taxed to fund advertising through agricultural commodity checkoff programs"}],"title":"Background"},{"id":1,"theses":[{"id":0,"link":null,"text":"California Milk Processor Board hired Jeff Manning with $25 million for the campaign"},{"id":1,"link":null,"text":"TV ads featured bizarre scenarios like Alexander Hamilton running out of milk"},{"id":2,"link":null,"text":"MilkPEP created celebrity milk mustache ads photographed by Annie Leibovitz"},{"id":3,"link":null,"text":"Campaign reached 80% national awareness by 1997, reaching 90% among teens"}],"title":"The Campaign"},{"id":2,"theses":[{"id":0,"link":null,"text":"Milk sales increased by 6% during the mid-1990s"},{"id":1,"link":null,"text":"Americans still drink 383 million gallons of milk annually"},{"id":2,"link":null,"text":"Campaign failed to compete with rising bottled water and energy drinks"},{"id":3,"link":null,"text":"Milk consumption shifted from drinking to eating it as yogurt and cheese"}],"title":"Results and Impact"},{"id":3,"theses":[{"id":0,"link":null,"text":"Campaign's success was limited by changing consumer preferences"},{"id":1,"link":null,"text":"Dairy checkoff programs later focused on promoting fast food products"},{"id":2,"link":null,"text":"Milk remains a healthy choice despite declining consumption"}],"title":"Legacy"}],"keypoints":null},"type":"text","categoryId":"other","url":"https://www.saveur.com/culture/got-milk-greatest-ad-campaign/","urlProcessed":"https://yandex.com.tr/yaozet/other/the-failed-milk-advertising-campaign-id1-lodphCuz","pageUrl":"https://yandex.com.tr/yaozet/t/sut-tuketimi","sharingPath":"other/the-failed-milk-advertising-campaign-id1-lodphCuz","tags":[{"href":"/yaozet/t/gida-sektoru","text":"Gıda Sektörü"},{"href":"/yaozet/t/tuketici-davranisi","text":"Tüketici Davranışı"},{"href":"/yaozet/t/reklam-kampanyasi","text":"Reklam Kampanyası"},{"href":"/yaozet/t/sut-tuketimi","text":"Süt Tüketimi"}]}]},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"5jndw03-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary_main_response"}}}}},"type":"summary_main_response"},"5jnd3":{"state":{"isIndex":false,"form":{"name":"yaozet","action":"/yaozet/create","validatePath":"/yaozet/create/json"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"5jndw04-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"right-column"}}}}},"type":"summary","subtype":"right-column"},"5jnd4":{"state":{"generalLinks":[{"id":"privacy-policy","text":"Gizlilik politikası","url":"https://yandex.com.tr/legal/privacy_policy/tr/"},{"id":"terms-of-service","text":"Kullanıcı sözleşmesi","url":"https://yandex.com.tr/legal/yaozet_termsofuse"},{"id":"report-error","text":"Hata bildir","url":"https://forms.yandex.com.tr/surveys/13748122.01a6645a1ef15703c9b82a7b6c521932ddc0e3f7/"},{"id":"about-company","text":"Şirket hakkında","url":"https://yandex.com.tr/project/portal/contacts/"}],"copyright":{"url":"https://yandex.com.tr","currentYear":2025},"socialLinks":[{"url":"https://www.tiktok.com/@yandex.turkiye","type":"tiktok","title":"TikTok"},{"url":"https://www.youtube.com/@YandexTurkiye","type":"youtube","title":"Youtube"},{"url":"https://www.facebook.com/YandexComTr","type":"facebook","title":"Facebook"},{"url":"https://www.instagram.com/yandex__turkiye/","type":"instagram","title":"Instagram"},{"url":"https://x.com/yndxturkiye","type":"x","title":"X"}],"categoriesLink":[],"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"5jndw05-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"footer_tr"}}}}},"type":"summary","subtype":"footer_tr"}}