Market leader holds largest market share in its sector. Typically enjoys largest fraction of total sales. Outperforms competitors in various business metrics
Created by Boston Consulting Group in 1970 by Alan Zakon. Helps corporations analyze business units and allocate resources. Used in brand marketing, product management, and strategic planning
Android leads global market with 70.93% share as of 2024. iPhone has 58.81% market share in US, Android 40.81%. iPhone leads in Japan, Canada, Australia, UK, India, Brazil, Mexico, China
Market penetration measures product usage relative to total market size. Calculated as percentage of customers in total market multiplied by 100. Can be measured by total sales or total sales potential
Android leads with 69.9% market share globally. iOS has 29.3% market share globally. Android has 4.2 billion devices vs iOS's 1.74 billion
Market share measures company's percentage of total market for products/services. Higher market share indicates profitability and industry dominance. Market share affects operations, pricing, and stock market performance