JTBD framework helps understand customer needs through product usage. Framework focuses on outcomes rather than features and solutions. Clayton Christensen coined the term "jobs to be done"
The 4Ps of marketing are Product, Price, Place, and Promotion. Jerome McCarthy proposed modern 4Ps in 1960. The 4Cs of marketing include Consumer wants, Cost, Convenience, and Communication
Marketing creates value for customers through needs and wants. Needs are basic human requirements, wants become demands with buying power. Market offering combines products, services, information to satisfy needs. Market is set of actual and potential buyers of a product or service
AMA's current definition was approved in July 2013. Marketing is the activity of creating, communicating, delivering, and exchanging value. AMA reviews definitions every few years to maintain current understanding
JTBD is a business theory that customers "hire" products to solve problems. Theory originated from Outcome-Driven Innovation (ODI) by Tony Ulwick. Clayton Christensen popularized ODI as jobs to be done
Value proposition summarizes business's advantages to consumers. It's specific, pain-focused, and unique to attract buyers. Effective CVP improves conversion rates and differentiates from competition