Top 100 most valuable brands total over $5 trillion. Apple leads with $516.6 billion brand value. Tesla's brand value dropped to $58.3 billion. Nvidia reached $1 trillion market cap in January 2024
Team sponsorship costs range from $1 to $50 million annually. Technical supplier partnerships cost $1 to $10 million yearly. Official partnership costs range from $10 to $50 million annually. Race sponsorship costs $2 to $5 million per race
Brand equity represents the social value of a well-known brand name. Well-known brands generate more revenue through consumer perception. Brands are one of the most valuable company assets
Brand personality refers to human characteristics associated with a brand. Research aims to develop framework and measure brand personality dimensions. Brand personality serves symbolic or self-expressive function
Coca-Cola was founded in 1886 by John S. Pemberton in Atlanta. The brand is now recognized as the universal symbol of happiness. The company's slogan has evolved from "Drink" to "Enjoy" over 120 years
Market leader holds largest market share in its sector. Typically enjoys largest fraction of total sales. Outperforms competitors in various business metrics