Berger argues that seeing comes before words and knowledge affects our perception. Images are recreated sight detached from original time and place. Photography changed perspective and destroyed uniqueness of images. Art's value now depends on rarity rather than meaning
Modern societies present life as an accumulation of illusory spectacles. The spectacle is not just images but a social relation mediated by them. Separation is inherent in the spectacle, creating a global social unity. The spectacle presents itself as both society itself and a means of unification