Brand purpose represents company's authentic reason for being and unmet human needs. It's different from vision, mission, and values, which are inward focused. Purpose shows customers brands are bigger than just products and services
Third-party cookies will end in 2024, affecting digital advertising significantly. Social media will meet new standards for authenticity and trust. Decentralized networks will gain importance for user control. Multi-sensory content will become mainstream across platforms. Social commerce will grow rapidly, reaching 2 billion users annually
Founded in 1984 as First National Bank of Marin in San Rafael. Specializes in credit cards for borrowers with low credit scores. Headquartered in Las Vegas, Nevada. Owned by Sherman Financial Group since 2005
A one-stop shop offers multiple products or services under one roof. Concept originated with Western Auto Supply in early 20th century America. First self-service grocery store was Piggly Wiggly in 1916. First supermarket opened by King Kullen in 1930
Online shopping is available 24/7, unlike fixed store hours. Shopping apps offer convenient mobile shopping experience. Price comparisons available from hundreds of vendors. Discounts and rewards offered through newsletters. Infinite product choices and size restrictions
Shopping centers evolved from basic layouts in 60s-70s to mixed-use developments in 90s. Centers now focus on entertainment, lifestyle retail and mixed-use areas. Increasing spending on food and merchandise drives modern trends