Permanent dyes make up 80% of marketed products using chemical reactions. Early permanent dyes contained carcinogenic aromatic amines. Modern dyes eliminated some carcinogenic chemicals in 1970s
World's first 100% organic hair color brand with COSMOS ORGANIC certification. Operates for over 30 years in over 100 countries. Uses Ayurvedic herbs for natural hair care
Found in permanent hair dyes at about 4% concentration. Used in rubber manufacturing and photography developing agent. Part of aromatic amines class found in plastic and chemical industries
Contains hyaluronic acid for improved hair quality. Provides 100% grey coverage and 10x more moisture. Features non-drip formula suitable for all hair types. Contains Pro-Keratin for long-lasting colour