Founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. Created as response to 1970s-1980s quartz crisis. Name means "second watch" for low-cost, high-tech casual accessories. First collection launched in Zürich with prices from CHF 39.90
Founded in 1853 by Charles-Félicien and Charles-Émile Tissot in Le Locle, Switzerland. Charles-Émile Tissot established Russian branch in 1858. First mass-produced pocket watch with two time zones introduced in 1853
Gold collection evolved from expensive forged look to quality metal. Excellence 18k Gold features 5.9mm thickness with rose gold case. Collection started with men's watches, then expanded to women
Rolex watches are generally expensive but can be found at reasonable prices. Wearing a Rolex indicates financial and professional success
List includes current dress watches available through authorized dealers. Prices range from $200 to $30,000. Only one watch from each brand included
Patek Philippe founded in 1839, pioneering keyless winding and annual calendar watches. Maison has made 14 of top 20 most expensive watches and 9 of top 10 most expensive watches