DMP stores and manages customer information from various online and offline sources. Platform helps segment and organize raw data for better campaign management. Collects data including location, behavior, gender, age, and interests
48% of businesses allocate 6-30% of budget to YouTube ads. Average daily budget is $10-50. 100,000 impressions cost $400-1000. 75% of businesses report positive ROI
Facebook ads cost approximately 70¢ per click. Average cost per 1,000 impressions is $13.75. Average cost per lead is $6.49
Performance Max combines smart bidding and targeting across Google Network. Uses AI to automatically distribute ads across various channels. Requires prior campaign history and data for optimal results
Display campaigns combine standard and Smart Display campaign features. Network reaches 35 million websites, apps, YouTube, and Gmail. Campaigns can be optimized within days using AI. Responsive ads adjust to fit any available ad space
CPA is a pricing model where advertisers pay for specific user actions within apps. Calculated by dividing total advertising cost by number of completed actions. Example: $1,000 spent on trial with 200 signups results in $5 CPA