A/B testing shows visitors different versions of a page to track behavior changes. Abandonment refers to product discontinuation or incomplete online purchases. ABC analysis categorizes accounts based on attractiveness, with A being most attractive. Above the fold refers to visible top portion of web pages without scrolling
Founded in 1973 as industry's first advertising agency. Renamed to Cheil Worldwide in 2000. Acquired multiple companies including Samsung and Iris Worldwide. Won record 123 awards at major AD awards including Cannes Lions
Founded in 1973 as Cheil Communications by Lee Byung-chul. Headquartered in Seoul, South Korea. World's 10th largest advertising agency by 2022. Operates 53 offices across 5 continents and CIS
Advertising agency creates and manages promotional materials for clients. Agencies can be internal departments or external firms. Typical clients include businesses, non-profits, and private agencies
Born in 1911 in England, attended Fettes College and Christ Church, Oxford. Worked as kitchen hand in Paris and sold AGA cooking stoves. Trained at Gallup's Audience Research Institute from 1938 to 1948. Served in British Intelligence Service during World War II
Created by David E. Kelley, starring Robin Williams and Sarah Michelle Gellar. Based on John R. Montgomery's experiences at Leo Burnett Advertising. Filmed at 20th Century Fox Studios in Los Angeles. Williams's first series regular since Mork & Mindy