Publicity refers to public visibility and awareness of products, services, or organizations. Originates from French word 'publicité' meaning advertisement. Developed in Paris during 19th century with La Maison Aubert
Brand consistency can increase revenue by up to 23%. Companies should identify branding needs and requirements. Shortlist agencies based on experience and expertise. Evaluate proposals considering budget, duration, and collaboration style
Founded in 1886 by Dr. John Stith Pemberton in Atlanta, USA. Currently operates in over 200 countries with 82,500 employees. Stock symbol is KO, traded on New York Stock Exchange since 1919
PR manages information dissemination about individuals or companies to public and media. Primary goals include maintaining brand image and minimizing negative event fallout. PR differs from advertising by appearing organic rather than promotional
Instagram username is a 30-character name used to define profile address. Username is case-insensitive and can include letters, periods, numbers, or underscores. Username differs from display name, which appears below profile icon
A comprehensive guide outlining brand identity, messaging, and core values. Serves as brand's bible for consistent communication across teams. Ensures unified look and voice for customers