Brand awareness measures how well people recognize and are aware of your brand. Strong brand awareness is essential before building brand loyalty. Most valuable brands are usually most recognizable
Luxury goods increase in demand more than proportional with income rise. Luxury goods are often synonymous with superior goods. Luxury goods can be physical products or services. Luxury brands spend 5-15% of sales on advertising
Coca-Cola started as a soft drink company selling nine drinks daily. "I'd Like to Buy the World a Coke" (1971) brought global harmony. "Hey Kid, Catch!" (1979) featured Joe Greene in Super Bowl ads
Influencers receive large brand packages and create videos showing product styling. Videos demonstrate items in person with sizing and styling demonstrations. Influencers create outfits for followers to wear brand products
Flagship store is a retailer's primary, largest, or most important location. Stores qualify if they are first in chain, hold highest merchandise volume. Flagship stores often serve as tourist destinations alongside shopping locations
Trade marketing is B2B strategy aimed at getting products onto store shelves. Focuses on getting products in front of consumers before purchase decision. Different from traditional marketing, which targets consumers