Brand awareness refers to consumers' recognition of a product by name. Higher brand awareness leads to increased consumer attention and sales. Strong brand awareness creates trust and credibility for customers
More than half the world uses social media daily. Average person spends 2.5 hours on social media daily. 93% of marketers worldwide use social media for business. US social media ad spending expected to reach $94.4 billion in 2023
SMM targets social platforms for brand promotion and audience growth. More than 5.17 billion people use social media globally. Social media use grew 9.2% since 2019. People spend 2 hours 38 minutes daily on social media
QR codes allow users to access Instagram profiles, posts, and reels. They provide a simple alternative to sharing long usernames. QR codes can be used for packaging, flyers, and business cards
Viral videos spread widely through social media sharing. Stanford University study shows viral odds are one in a million. Viral videos typically reach 5 million+ views in 3-7 days
Brand awareness measures how well people recognize and are aware of your brand. Strong brand awareness is essential before building brand loyalty. Most valuable brands are usually most recognizable