Organic search traffic accounts for 53% of website traffic. Search engines use spiders to crawl and update websites. Google's algorithm ranks pages based on content and user experience
Digital marketing uses internet channels to promote products and connect with customers. It includes search engines, websites, social media, email, and mobile apps. Works for both B2B (business-to-business) and B2C (business-to-consumer) markets
Strategy is planning, tactics are executing digital marketing goals. Strategy includes diagnosis, guiding policy, and targeted actions. Tactics should be specific, measurable, and aligned with strategy
Brand awareness measures how well people recognize and are aware of your brand. Strong brand awareness is essential before building brand loyalty. Most valuable brands are usually most recognizable
Free certification course for developing human-centered digital marketing strategy. Includes 37 videos and 11 quizzes in 5 hours 25 minutes. Designed for small business owners and marketing managers
Marketing is creating and exchanging offerings with value for customers and society. Marketing research links consumers to marketers through information collection. A brand is a distinctive feature that identifies one seller's goods/services