YouTube requires minimum dimensions of 640x480 for all ad formats. Audio files must not be MP3, WAV, or PCM. Views count only for videos exceeding 10 seconds. Headlines should be limited to 10 characters
Viewability measures only impressions that can actually be seen. Display ads require 50% viewable pixels for 1 second. Video ads need 50% viewable pixels for 2 seconds. Desktop ads require 30% viewable pixels
Amazon DSP enables advertisers to access comprehensive inventory through various supply options. Campaigns should be broken down by device type, audience, and supply type. Cross-device campaigns are recommended for engaging with different audiences. Manual optimization should be implemented before campaign setup
Two types available: CPM Masthead for fixed impressions and CPH Masthead for 100% SOV. CPM Mastheads available globally through Google Representatives. CPH Mastheads available only through Google Representatives
CPE is an advertising model where advertisers pay for specific user actions within apps. Campaigns often reward users with virtual rewards and premium content. In-app engagement includes any user interaction after app download
Pain points are specific problems customers face in their business. Pain points can be categorized into financial, productivity, process, and support types. Customer pain points are highly subjective and vary by individual