YouTube reaches 2.6 billion monthly users globally. YouTube Shorts receives nearly 2 billion monthly views. Canada and Australia have highest CPM rates at $29.15 and $36.21 respectively. United States follows with $32.75 CPM rate
Full-time streamers can earn $3000-$6500 monthly. Top 100 streamers earn minimum $32,850 monthly. Critical Role channel made $370,258 monthly in subscriptions and bits. Most small streamers earn $25-$130 monthly
YouTube doesn't pay creators directly per video view. Average earnings per ad view range from 1¢ to 3¢. Creators earn through YouTube Partner Program (YPP). YPP requires 1,000 subscribers and 4,000 watch hours
Creators need 1,000 subscribers and 4,000 hours watch time to join YPP. YouTube pays creators 55% of ad revenue, taking 45%. Platform has paid over $70 billion to creators in past three years
Twitch is a gaming live streaming service with 15 million daily active users. Platform started as Justin.tv, acquired by Amazon for $970 million in 2014. By 2020, three million broadcasters used channel monthly
Founded in 1858 by Joseph Whitaker with 129 publishers. Collects data from over 60,000 publishers worldwide. Currently lists over 50m titles in its database. Measures book sales in 12 territories globally