SEO improves website visibility in search engines for products, services and expertise. Organic search delivers 53% of all website traffic globally. SEO is one half of search marketing (SEM)
MP4 is the recommended format for YouTube with 16:9 aspect ratio. Maximum file size is 128GB, maximum video length is 120 hours. YouTube recommends 2160p or 3840p x 2160p resolution
YouTube's own keyword tool stopped working in September 2014. Google Ads replaced YouTube's tool with Display Planner. Google Ads keywords tend to be general and high-volume
PBNs are groups of websites created solely for backlinking and ranking improvement. SEOs build new websites or buy authoritative domains to create PBNs. PBNs allow complete control over link building with specific anchor text
Accesses over 21 billion keywords for 130 countries. Offers comprehensive SEO tools and backlink analysis. Provides content creation assistance without expert knowledge. Includes competitor research and market analysis capabilities. Features PPC campaign management and social media tools
PBN is a network of websites created solely to link to another site. Feeder sites pass link equity back to main site for ranking boost. Google classifies PBN as black-hat SEO tactic violating guidelines