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Understanding SEO Basics
linkedin.com/pulse/what-seo-search-engine-optimization-Yapay zekadan makale özeti
- What is SEO
- SEO improves website visibility in search engines for products, services and expertise
- Organic search delivers 53% of all website traffic globally
- SEO is one half of search marketing (SEM)
- Types of SEO
- Technical SEO optimizes website architecture and crawlability
- On-site SEO improves content for both users and search engines
- Off-site SEO focuses on brand assets and authority building
- How SEO Works
- Search engines crawl, render, index and rank pages
- SEO requires understanding search engine processes and algorithms
- Research includes audience, keyword and competitor analysis
- Key Components
- SEO strategy includes goals, KPIs and implementation plan
- Content creation and monitoring are essential
- Performance tracking and analysis drive continuous improvement
- Learning Resources
- Search Engine Land provides comprehensive SEO guides
- Google offers SEO essentials and best practices
- Various learning options include courses, webinars and conferences