Color is a powerful design tool that can influence audience behavior. Ten different color palettes are provided for various presentation needs. HEX codes can be used to apply colors to backgrounds and typography
Red is the warmest and most contradictory color in psychology. It conveys danger through its long wavelength and visibility. Red stimulates excitement through physiological changes
Color psychology studies how colors affect human mood and behavior. Colors can significantly influence physiological reactions and emotions. Warm colors (red, orange, yellow) evoke warmth, cool colors (blue, purple, green) create calm
Pink traditionally represents feminine traits like softness and kindness. Girls' toys tend to be pink and purple, while boys' toys are often red. Pink's calming effect occurs only during initial exposure
Orange is a strong, energetic color that can be attention-grabbing. People often describe orange as bright, happy, and uplifting. Orange is a controversial color that can be either loved or hated
Blue is the most popular color globally, with men preferring it more than women. Blue evokes feelings of calmness, relaxation, and stability. Blue can create feelings of sadness or aloofness. Blue rooms increase productivity and creativity. Blue is considered least appetizing due to natural absence in food