Strategy is planning, tactics are executing digital marketing goals. Strategy includes diagnosis, guiding policy, and targeted actions. Tactics should be specific, measurable, and aligned with strategy
Campaigns promote VKontakte mini-apps and games to users interested in offers. Ads appear in VKontakte feed and other sites. Suitable for small and medium businesses running ads themselves or through agencies
Meta Business Suite houses ad account and tools for running ads. Meta pixel tracks website actions and connects them with Facebook users. Custom and lookalike audiences help target specific user groups. Retargeting ads show products to website visitors based on previous interactions
TikTok advertising revenue grew from $1.14 billion to $18.49 billion by 2024. Platform reaches 1.56 billion people globally. Target audience is 18-34 years old with 10% engagement rate
VK Ads launched in April 2022 as unified targeting tool. Platform combines features of myTarget and PRO VKontakte. Minimum budget requirement is 500 rubles
TikTok is expected to reach 2.25 billion users by 2027. Users are 1.5 times more likely to buy after seeing advertised products. TikTok ads are paid videos appearing between user-generated content