Wendy's showcases branded images and colors effectively. Warner Bros. Studio Tour includes essential business information. Aldi establishes comedic brand voice through memes
Below-the-line marketing uses direct contact with consumers through print and public relations. It requires lower costs and provides higher impact than above-the-line marketing. Most top companies combine both above-the-line and below-the-line tactics
Google dominates search engine market with 93% daily searches. Global mobile viewability rate is 66.9%, desktop 71.5% in 2022. Ads must meet pixel requirement (50% visible area) and time criteria. User interaction, especially clicks, qualifies as strong viewability
YouTube AdSense enables creators to monetize their videos through ad placements. Program requires YouTube Partner Program membership and eligibility criteria. Creators receive 45-70% of ad revenue after YouTube's commission
Google Skillshop offers free online courses for Google products. Platform expanded to include Analytics, Marketing Platform, and Ad Manager. Courses are divided into sub-courses for better learning. Certificates are valid for one year and recognized by Google
TikTok has 1.04 billion monthly active users as of 2024. Platform offers unique features like short videos and viral challenges. TikTok completed top five social media platforms in 2017