Nike's "Just Do It" campaign expanded from marathon runners to all audiences in 1988. McDonald's' "I'm Lovin' It" campaign featured Justin Timberlake's iconic jingle in 2003. Old Spice's viral campaign used interactive videos on social media in 2010. Dove's "Real Beauty" campaign challenged industry beauty standards in 2004
Print advertising started in 1472 with newspapers and magazines. Direct mail advertising began in 1835 with American Anti-Slavery Society. Radio advertising launched in 1920, television in 1940s. Internet advertising emerged in 1990s with banner ads. Social media advertising gained popularity in 2000s
Coca-Cola started as a soft drink company selling nine drinks daily. "I'd Like to Buy the World a Coke" (1971) brought global harmony. "Hey Kid, Catch!" (1979) featured Joe Greene in Super Bowl ads
De Beers promoted diamond rings during Great Depression with 'A diamond is forever' slogan. Old Spice's 2010 campaign featured handsome man addressing female audience. Marlboro's 'Marlboro Man' campaign transformed brand into world's best-selling cigarette. Volkswagen's 'Think Small' campaign transformed automobile perception in 1959
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"Dumb Ways to Die" metro train commercial reached 299 million views. Old Spice's "The Man" campaign gained 61 million views. Glozmo's car painting demonstration reached 427 million views. JuTOS TV's Nutella bucket dipping video gained 475 million views