Instagram committed $1 billion USD to creator rewards by end of 2022. Global influencer market reached $13.8 billion USD in 2021. 47% of influencers have 5,000-20,000 followers
Ainfluencer is a free influencer marketplace for brands and influencers. Platform allows brands to search by categories, location, language, and follower count. Approximately 4 million Chinese users access Instagram through VPNs
Instagram requires permission for reposting unless content is taken or has right to share. Proper credit and tagging of original creators is essential. Direct messaging creators is recommended for permission requests
TikTok pays creators $0.02-0.04 per 1,000 views through Creator Fund. Program requires 10,000 followers and 100,000 views in 30 days. Over half of creators have joined Creator Fund. Creativity Program Beta offers up to 20x higher payouts
90% of marketers believe influencer marketing is effective. 72% agree influencer marketing provides higher quality customers. 49% of consumers depend on influencer recommendations. 69% of consumers trust influencer recommendations
TikTok videos reach only 5% of followers. TikTok followers cannot be transferred to CRM software. TikTok ads have high customer acquisition costs