Social marketing aims to influence behavior for common good. First documented in 1963 Indian family planning program. Term coined by Kotler and Zaltman in 1971
NCH Capital is one of the world's largest agribusiness investor-operators. Founded in 1993, raised approximately $6 billion in capital. Manages 640,000 hectares of agricultural land in Eastern Europe. Operates 9,000 employees across Eastern Europe
IP encompasses creations of the mind, such as inventions and artistic works. IP system balances innovator interests with public interest. Protected through patents, copyright, trademarks, and other legal means
Section 107 is India's copyright law rulebook for fair use. Fair use allows using copyrighted material without permission. Fair use includes learning, research, scholarship, and news reporting
Guide addresses ethical issues in professional engineering practice. Engineers' work impacts millions of people globally. Engineers must balance safety with cost and aesthetics. Guide complements Statement of Ethical Principles (SEP)