Platform analyzed 465,772 female TikTok influencers in US. Influencers selected based on audience growth over last 6 months. Platform verified engagement rates and audience location
TikTok has over 1.5 billion monthly active users globally. Female influencers dominate the platform with majority of followers. Platform features lip-syncing videos and sound library
Buse İskenderoglu won Miss Turkey World 2016. Simge Tertemiz works as model and TV personality. Hande Ercel has 31.2M Instagram followers. Serenay Sarıkaya won GQ Turkey Woman of the Year 2014. Berrin Keklikler was Miss Universe Turkey
Instagram influencers have significant followings that influence audience purchasing decisions. Influencers can be categorized as micro, macro, or mega-influencers based on follower size. Main goal is to create authentic content and drive sales through audience engagement
Instagram has 2 billion monthly active users worldwide. US adults spend 33.1 minutes daily on the platform. Platform is most popular among 18-34 age group (60% of users). India leads with 229.5 million users, followed by US (149.35 million)
TikTok videos reach only 5% of followers. TikTok followers cannot be transferred to CRM software. TikTok ads have high customer acquisition costs