Persuasion differs from influencing in being shorter and more direct. Most people use only 7 persuasion techniques each. Trust is crucial for successful persuasion
Nudge theory shapes environment to increase option choices. Richard Thaler and Cass Sunstein popularized concept in 2008. Nudges must be easy and cheap to avoid, not mandates. Individuals must maintain autonomy in decision-making
Persuasion techniques help convince people to see things your way. Marketers use persuasion tactics to sell products and services. Persuasion has been studied since ancient times