Global average Instagram engagement rate was 6% in 2023. Worst posting times are between 6 AM and 8:59 AM. Weekends generally perform best for posting. Content quality and consistency are more important than posting times
STP marketing helps target specific customer segments rather than "everyone". Segmentation divides audience into smaller groups based on characteristics. Targeting determines which segments are worth pursuing. Positioning aligns products with target segment's needs and preferences
Campaigns promote VKontakte mini-apps and games to users interested in offers. Ads appear in VKontakte feed and other sites. Suitable for small and medium businesses running ads themselves or through agencies
LINE remains Japan's most popular communication app with over 70% of population. YouTube dominates video content consumption, especially Mukbang trend. X (Twitter) dominates news dissemination, especially among politicians. Facebook remains niche platform for working professionals. Instagram has younger user base, especially in fashion and beauty
Reach measures unique users seeing content. Impressions count total content views regardless of engagement. Engagement includes likes, comments, shares and clicks
Creative brief is a 1-2 page document guiding creative team in marketing campaigns. Created by customer to define creative work components. Serves as metaphorical map showing project start and direction