Seollal is South Korea's second major holiday, celebrated in January or February. 2025 Seollal falls on January 29, 2025. Name "Seollal" means "new day" in Korean
SoV measures brand awareness effectiveness by comparing company visibility to competitors. Originally focused on paid advertising, now includes social media monitoring. Calculated by dividing brand metrics by total industry metrics multiplied by 100
Brand24 provides real-time brand mentions monitoring across multiple platforms. Google Alerts offers free monitoring with basic features. Brandwatch focuses on enterprise-level media monitoring with AI capabilities
Founded in 2013 by Karl Rosander, Måns Ulvestam and Johan Billgren. Provides podcast hosting, monetization and advertising solutions. Hosts over 88,000 podcasts with 430 million monthly listens. Operates in 15 countries with headquarters in Stockholm