Google offers free tools for keyword research without cost. Effective SEO requires understanding user intent and content value. Google tools provide insights into trends and user behavior
Formerly known as Google Webmaster Tools until May 2015. New version launched in January 2018 with improved interface. Removed old reports including home and dashboard pages in September 2019
Google Color Picker is a browser extension for UI designers. Tool includes eye-dropper feature for inspecting colors on screen. Offers access to RGB, CSS, HSL, and HEX color formats
A specialized account for businesses and brands, distinct from Google My Business. Enables publishing posts to Google My Business under your Google listing. Supports YouTube, Google Photos, Google+ and other Google services
Google Sheets integration enables easy display of updated spreadsheet data in presentations. Linked tables automatically update when spreadsheet changes. Anyone with access to Google Slides can view linked Google Sheets tables
Tool provides information about Google's indexed version of specific pages. Accessible through search bar or Inspect button next to page URLs. Allows testing page indexability and viewing rendered version