PPC is digital advertising where advertisers pay for each ad click. Ads appear in search engines, social media, websites, and marketplaces. More cost-effective than impressions-based advertising
Google SkillShop offers certification course for Display Ads marketers. Course teaches effective Display Ads strategy and campaign management. Includes video modules covering digital marketing and audience targeting. Certification requires passing a test after completing all modules
Source represents the origin of website traffic, such as Google, Facebook, or direct visits. Medium categorizes traffic sources, which can be system-defined or user-defined. Campaigns include Google Ads and custom marketing campaigns
Users can customize their search engine ad experience through Google Ads Settings. Users can turn off sharing of personal information with Google. Users can see and deselect Google's identified interests. Users can block or mute ads with specific reasons
App campaigns promote apps across Google's largest properties. Maximum image size is 5MB as .jpg or .png. Videos must be uploaded to YouTube before use
Default channel groups cannot be edited in GA4. Channels are rule-based definitions of website traffic sources. Default channels appear in Acquisition, Advertising, and custom reports