Instagram has over 2 billion users worldwide. 90% of users follow at least one business. Instagram Search and Explore help discover new content
Hashtags can increase user engagement by 1,065% according to a study. Smart Search helps find trending hashtags easily. Some trending hashtags remain popular for short periods. Some trending hashtags remain popular throughout 2025
Instagram's curated content collection for users. More than 50% of Instagram users use Explore page. Algorithm considers likes, engagement, and similar accounts. Added filters in 2019 with IGTV and Shop filters first
Tool selects winners from Instagram comments using wheel-spinning mechanism. Ensures fair and transparent winner selection process. Available in free (800 comments) and premium (up to 2500 comments) plans
Instagram has 1.3 billion monthly active users, owned by Meta. TikTok reached 1.7 billion monthly users in 2023. Instagram offers various content formats including Reels, Stories, and Shopping. TikTok specializes in short-form videos up to 10 minutes long
Photo dumps are carousel-style posts containing multiple photos and videos. They typically include at least 4 photos, ranging from selfies to memes. Instagram allows up to 10 photos, TikTok's Photo Mode up to 35